Targeted Funnel Diagnostic Overview
When your product team knows exactly which screen or milestone is causing users to abandon, but cannot agree on the root cause, the Funnel Friction Investigation delivers immediate clarity. This rapid 5-day engagement isolates a single high-priority journey and explains why real users stall before completing the step.
Core Focus Areas
- Micro-Step Drop-Off Tracing: Tracking user cursor/touch progression across sub-fields and secondary options within the targeted screen.
- Form Field Error Loops: Pinpointing validation rules that fail silently or clear entered information prematurely.
- Third-Party Modal Obstructions: Analyzing how third-party payment gateways, bank authentications (3DS), or CAPTCHA overlays interrupt the natural user momentum.
- Mobile Keyboard & Viewport Clipping: Detecting cases where virtual keyboards conceal confirmation buttons or error banners.
Deliverables & Turnaround
- 5 Business Day Turnaround: Delivered promptly to fit inside standard engineering sprint cycles.
- 100 Evaluated Sessions: Minimum of 100 replays reviewed and tagged across desktop and mobile form factors.
- Friction Breakdown Document: A concise diagnostic brief detailing 8–12 specific interaction flaws with exact fix recommendations.
- Curated Video Annotations: 8–10 timestamped clips demonstrating the most frequent failure patterns.
- 45-Minute Engineering Review: Live virtual meeting to walk through the findings and answer implementation questions.
Commissioning This Investigation
- Pricing: $2,400 USD fixed project fee.
- Next Step: Contact us with details on your target screen or funnel stage. We will review telemetry availability and commence within 48 hours of contract confirmation.